Collect Emails or Socials
A convention may last only a weekend, but the relationships you build can last for years. Every person who buys from you is a potential repeat customer. Don't let the connection end when they walk away from your booth.
Stay Connected
Most attendees won't remember every vendor they purchased from.
Help them remember you by giving them an easy way to stay connected.
Encourage customers to:
- Follow you on Facebook
- Follow you on Instagram
- Follow you on TikTok
- Subscribe to your email list
- Join your newsletter
That way, they'll know about your new products, future convention appearances, and special promotions.
Make It Easy
Don't expect customers to type in your information.
Display a QR code that links directly to:
- Your website
- Your Linktree
- Your Facebook page
- Your Instagram profile
- Your email signup form
One quick scan is much easier than asking someone to remember your business name later.
Offer a Small Incentive
People are more likely to join your mailing list or follow your social media if they receive something in return.
Consider offering:
- 10% off today's purchase
- Entry into a giveaway
- A free sticker
- A digital wallpaper
- Early access to new products
A small incentive can dramatically increase the number of people who stay connected after the convention.
Ask at Checkout
The best time to invite someone to follow your business is after they've already decided to buy.
A simple question like,
"Would you like to follow us on Facebook so you'll know where we'll be next?"
often leads to a quick "Sure!"
Respect Privacy
If you're collecting email addresses, let customers know how you'll use them.
Only send valuable updates, and never share or sell your mailing list.
Building trust today creates loyal customers tomorrow.
Final Thoughts
The sale you make today is valuable.
The customer who keeps buying from you for years is even more valuable.
Stay connected, continue the conversation, and turn one-time buyers into lifelong fans.
Quick Checklist
- Display a QR code to your socials or email list
- Offer a small incentive for following or subscribing
- Ask at checkout when the customer is already engaged
- Collect email addresses responsibly with clear privacy notice
- Follow up after the show with valuable updates
- Tag @c2pcexpo in your posts so we can reshare
Related Resources
Need More Help?
Still have questions? Visit the Vendor Resource Center for FAQs, downloads, local Midland resources, vendor tips, and additional vendor information.
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